{"id":1387,"date":"2026-06-26T18:22:29","date_gmt":"2026-06-26T15:22:29","guid":{"rendered":"https:\/\/verimin.com.tr\/blog\/?p=1387"},"modified":"2026-07-09T18:08:02","modified_gmt":"2026-07-09T15:08:02","slug":"e-ticaret-donusum-orani","status":"publish","type":"post","link":"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/","title":{"rendered":"E-Ticaret D\u00f6n\u00fc\u015f\u00fcm Oran\u0131: Nas\u0131l Hesaplan\u0131r ve Nas\u0131l Art\u0131r\u0131l\u0131r?"},"content":{"rendered":"<p>E-ticaret sitenize binlerce ziyaret\u00e7i gelebilir; ama as\u0131l \u00f6nemli olan ka\u00e7\u0131n\u0131n sat\u0131n ald\u0131\u011f\u0131d\u0131r. \u0130\u015fte bu noktada <strong>e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/strong> devreye girer. Bu yaz\u0131da d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n ne oldu\u011funu, nas\u0131l hesapland\u0131\u011f\u0131n\u0131, ortalama de\u011ferlerin ne olmas\u0131 gerekti\u011fini ve oran\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in uygulayabilece\u011finiz somut taktikleri ele al\u0131yoruz.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Ba\u015fl\u0131klar\u0131:<\/div>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/#E-ticaret_donusum_orani_nedir\" title=\"E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir?\">E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/#E-ticaret_donusum_orani_nasil_hesaplanir\" title=\"E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l hesaplan\u0131r?\">E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l hesaplan\u0131r?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/#Ortalama_e-ticaret_donusum_orani_kac_olmali\" title=\"Ortalama e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ka\u00e7 olmal\u0131?\">Ortalama e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ka\u00e7 olmal\u0131?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/#Google_Analytics_ile_e-ticaret_donusum_orani_nasil_olculur\" title=\"Google Analytics ile e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?\">Google Analytics ile e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/#Site_hizi_ve_hosting_donusum_oranini_nasil_etkiler\" title=\"Site h\u0131z\u0131 ve hosting d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 nas\u0131l etkiler?\">Site h\u0131z\u0131 ve hosting d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 nas\u0131l etkiler?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/#Sayfa_yukleme_hizi_ve_sepet_terk_orani\" title=\"Sayfa y\u00fckleme h\u0131z\u0131 ve sepet terk oran\u0131\">Sayfa y\u00fckleme h\u0131z\u0131 ve sepet terk oran\u0131<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/#SSL_ve_guven_sinyallerinin_donusume_etkisi\" title=\"SSL ve g\u00fcven sinyallerinin d\u00f6n\u00fc\u015f\u00fcme etkisi\">SSL ve g\u00fcven sinyallerinin d\u00f6n\u00fc\u015f\u00fcme etkisi<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/#E-ticaret_donusum_orani_nasil_artirilir_CRO_taktikleri\" title=\"E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l art\u0131r\u0131l\u0131r? (CRO taktikleri)\">E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l art\u0131r\u0131l\u0131r? (CRO taktikleri)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/#Urun_sayfasi_optimizasyonu\" title=\"\u00dcr\u00fcn sayfas\u0131 optimizasyonu\">\u00dcr\u00fcn sayfas\u0131 optimizasyonu<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/#Sepet_ve_odeme_sureci\" title=\"Sepet ve \u00f6deme s\u00fcreci\">Sepet ve \u00f6deme s\u00fcreci<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/#AB_testleri_ve_kisisellestirme\" title=\"A\/B testleri ve ki\u015fiselle\u015ftirme\">A\/B testleri ve ki\u015fiselle\u015ftirme<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/#E-Ticaret_Sitelerinde_Donusum_Orani_Hakkinda_Sikca_Sorulan_Sorular\" title=\"E-Ticaret Sitelerinde D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular\">E-Ticaret Sitelerinde D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/#CRO_ile_SEO_arasindaki_fark_nedir\" title=\"CRO ile SEO aras\u0131ndaki fark nedir?\">CRO ile SEO aras\u0131ndaki fark nedir?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/#Ortalama_bir_e-ticaret_donusum_orani_kac_olmali\" title=\"Ortalama bir e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ka\u00e7 olmal\u0131?\">Ortalama bir e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ka\u00e7 olmal\u0131?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani\/#Site_hizi_donusumu_gercekten_etkiler_mi\" title=\"Site h\u0131z\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekten etkiler mi?\">Site h\u0131z\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekten etkiler mi?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"E-ticaret_donusum_orani_nedir\"><\/span><strong>E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 (conversion rate), sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n belirledi\u011finiz bir hedefi (\u00e7o\u011funlukla sat\u0131n alma) ger\u00e7ekle\u015ftirme y\u00fczdesidir. E-ticarette \u201cd\u00f6n\u00fc\u015f\u00fcm\u201d genellikle tamamlanm\u0131\u015f bir sipari\u015fi ifade eder; ancak sepete ekleme, \u00fcyelik veya b\u00fcltene kay\u0131t gibi mikro d\u00f6n\u00fc\u015f\u00fcmler de \u00f6l\u00e7\u00fclebilir. K\u0131sacas\u0131 d\u00f6n\u00fc\u015f\u00fcm oran\u0131, trafi\u011finizi gelire \u00e7evirme veriminizin en net g\u00f6stergesidir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-ticaret_donusum_orani_nasil_hesaplanir\"><\/span><strong>E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l hesaplan\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hesaplama basit bir form\u00fcle dayan\u0131r:<\/p>\n<p style=\"padding-left: 40px;\"><strong>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (%) = (D\u00f6n\u00fc\u015f\u00fcm Say\u0131s\u0131 \u00f7 Toplam Ziyaret\u00e7i Say\u0131s\u0131) \u00d7 100<\/strong><\/p>\n<p><strong>\u00d6rnek:<\/strong> Sitenizi bir ayda 20.000 ki\u015fi ziyaret etti ve 400 sipari\u015f tamamland\u0131. (400 \u00f7 20.000) \u00d7 100 = <strong>%2<\/strong>. Burada dikkat edilmesi gereken nokta, \u201cziyaret\u00e7i\u201d olarak oturum mu yoksa tekil kullan\u0131c\u0131 m\u0131 sayd\u0131\u011f\u0131n\u0131zd\u0131r; tutarl\u0131 \u00f6l\u00e7\u00fcm i\u00e7in her zaman ayn\u0131 metri\u011fi kullan\u0131n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ortalama_e-ticaret_donusum_orani_kac_olmali\"><\/span><strong>Ortalama e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ka\u00e7 olmal\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Genel kabul g\u00f6ren ortalama e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 <strong>%1 ile %3<\/strong> aras\u0131ndad\u0131r. Sekt\u00f6re g\u00f6re de\u011fi\u015fir:<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #ccc; padding: 8px; text-align: left;\">Sekt\u00f6r<\/th>\n<th style=\"border: 1px solid #ccc; padding: 8px; text-align: left;\">Ortalama D\u00f6n\u00fc\u015f\u00fcm Oran\u0131<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Moda &amp; giyim<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">%1,5 \u2013 %2,5<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Elektronik<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">%1 \u2013 %2<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Kozmetik &amp; ki\u015fisel bak\u0131m<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">%2,5 \u2013 %4<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">G\u0131da &amp; market<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">%2 \u2013 %3,5<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Genel e-ticaret<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">%1 \u2013 %3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Oran\u0131n\u0131z %1\u2019in alt\u0131ndaysa ciddi bir iyile\u015ftirme alan\u0131n\u0131z var demektir. Ancak d\u00f6n\u00fc\u015f\u00fcm\u00fc etkileyen ilk fakt\u00f6r \u00e7o\u011fu zaman teknik altyap\u0131d\u0131r: yava\u015f a\u00e7\u0131lan bir sitede en iyi kampanya bile sonu\u00e7 vermez. G\u00fc\u00e7l\u00fc bir <a href=\"https:\/\/verimin.com.tr\/eticaret-hosting\">e-ticaret hosting altyap\u0131s\u0131<\/a>, bu benchmark\u2019lara ula\u015fman\u0131n \u00f6n ko\u015fuludur.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Analytics_ile_e-ticaret_donusum_orani_nasil_olculur\"><\/span><strong>Google Analytics ile e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"margin: 0 0 1em;\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 100%; height: auto;\" src=\"https:\/\/verimin.com.tr\/blog\/wp-content\/uploads\/2026\/06\/ga4-donusum-olcumu.avif\" alt=\"Google Analytics ile e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 \u00f6l\u00e7\u00fcm\u00fc\" width=\"1000\" height=\"563\" \/><\/figure>\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 sa\u011fl\u0131kl\u0131 takip etmenin en yayg\u0131n yolu Google Analytics 4\u2019t\u00fcr (GA4). Ad\u0131mlar:<\/p>\n<ol>\n<li><strong>GA4 kurulumu:<\/strong> Sitenize GA4 \u00f6l\u00e7\u00fcm kodunu (gtag.js veya Google Tag Manager \u00fczerinden) ekleyin.<\/li>\n<li><strong>E-ticaret olaylar\u0131n\u0131 etkinle\u015ftirin:<\/strong> <em>purchase<\/em>, <em>add_to_cart<\/em>, <em>begin_checkout<\/em> gibi geli\u015fmi\u015f e-ticaret olaylar\u0131n\u0131 g\u00f6nderin.<\/li>\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm\u00fc i\u015faretleyin:<\/strong> <em>purchase<\/em> olay\u0131n\u0131 \u201canahtar etkinlik\u201d (conversion) olarak i\u015faretleyin.<\/li>\n<li><strong>Raporu okuyun:<\/strong> Hangi kanal\u0131n ger\u00e7ekten sat\u0131\u015f getirdi\u011fini d\u00f6n\u00fc\u015f\u00fcm raporlar\u0131ndan izleyin.<\/li>\n<\/ol>\n<p>Do\u011fru kurulmu\u015f bir d\u00f6n\u00fc\u015f\u00fcm kodu olmadan hangi kanal\u0131n sat\u0131\u015f getirdi\u011fini bilemezsiniz; \u00f6l\u00e7emedi\u011finiz \u015feyi optimize edemezsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Site_hizi_ve_hosting_donusum_oranini_nasil_etkiler\"><\/span><strong>Site h\u0131z\u0131 ve hosting d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 nas\u0131l etkiler?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D\u00f6n\u00fc\u015f\u00fcm optimizasyonu denince \u00e7o\u011fu ki\u015fi yaln\u0131zca tasar\u0131m ve metin de\u011fi\u015fikliklerini d\u00fc\u015f\u00fcn\u00fcr. Oysa altyap\u0131, d\u00f6n\u00fc\u015f\u00fcm\u00fcn g\u00f6r\u00fcnmeyen ama en belirleyici katman\u0131d\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sayfa_yukleme_hizi_ve_sepet_terk_orani\"><\/span><strong>Sayfa y\u00fckleme h\u0131z\u0131 ve sepet terk oran\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sayfa y\u00fckleme s\u00fcresindeki her ek saniye d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 g\u00f6zle g\u00f6r\u00fcl\u00fcr bi\u00e7imde d\u00fc\u015f\u00fcr\u00fcr. Mobil kullan\u0131c\u0131lar 3 saniyede a\u00e7\u0131lmayan sayfalar\u0131 terk etme e\u011filimindedir. NVMe SSD tabanl\u0131, optimize edilmi\u015f bir hosting, \u00f6deme ad\u0131mlar\u0131ndaki gecikmeyi ortadan kald\u0131rarak sepet terk oran\u0131n\u0131 do\u011frudan d\u00fc\u015f\u00fcr\u00fcr.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SSL_ve_guven_sinyallerinin_donusume_etkisi\"><\/span><strong>SSL ve g\u00fcven sinyallerinin d\u00f6n\u00fc\u015f\u00fcme etkisi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kullan\u0131c\u0131lar kart bilgisi girerken g\u00fcvende hissetmek ister. Taray\u0131c\u0131da \u201cg\u00fcvenli de\u011fil\u201d uyar\u0131s\u0131 g\u00f6ren bir ziyaret\u00e7i \u00f6deme ad\u0131m\u0131nda ka\u00e7ar. Ge\u00e7erli bir SSL sertifikas\u0131, %99,9 \u00e7al\u0131\u015fma s\u00fcresi (uptime) garantisi ve g\u00f6r\u00fcn\u00fcr g\u00fcven rozetleri, d\u00f6n\u00fc\u015f\u00fcm\u00fcn psikolojik bariyerlerini kald\u0131r\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-ticaret_donusum_orani_nasil_artirilir_CRO_taktikleri\"><\/span><strong>E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l art\u0131r\u0131l\u0131r? (CRO taktikleri)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Urun_sayfasi_optimizasyonu\"><\/span><strong>\u00dcr\u00fcn sayfas\u0131 optimizasyonu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc ve \u00e7oklu a\u00e7\u0131l\u0131 g\u00f6rseller (m\u00fcmk\u00fcnse video) kullan\u0131n; net fiyat, stok ve teslimat s\u00fcresini g\u00f6r\u00fcn\u00fcr yap\u0131n; m\u00fc\u015fteri yorumlar\u0131 ve puanlar\u0131yla sosyal kan\u0131t sa\u011flay\u0131n; \u201cSepete Ekle\u201d butonunu belirgin tutun.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sepet_ve_odeme_sureci\"><\/span><strong>Sepet ve \u00f6deme s\u00fcreci<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00dcyeliksiz (misafir) \u00f6deme se\u00e7ene\u011fi sunun; \u00f6deme ad\u0131mlar\u0131n\u0131 azalt\u0131n; kargo \u00fccretini ba\u015ftan g\u00f6sterin; birden fazla \u00f6deme y\u00f6ntemi ekleyin.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AB_testleri_ve_kisisellestirme\"><\/span><strong>A\/B testleri ve ki\u015fiselle\u015ftirme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Buton rengi, ba\u015fl\u0131k metni veya sayfa d\u00fczeni gibi \u00f6\u011feleri A\/B testiyle kar\u015f\u0131la\u015ft\u0131r\u0131n; kullan\u0131c\u0131 davran\u0131\u015f\u0131na g\u00f6re \u00fcr\u00fcn \u00f6nerileri sunun; terk edilen sepetler i\u00e7in otomatik hat\u0131rlatma e-postalar\u0131 kurgulay\u0131n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-Ticaret_Sitelerinde_Donusum_Orani_Hakkinda_Sikca_Sorulan_Sorular\"><\/span><strong>E-Ticaret Sitelerinde D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"CRO_ile_SEO_arasindaki_fark_nedir\"><\/span><strong>CRO ile SEO aras\u0131ndaki fark nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/verimin.com.tr\/seo-paketleri\">SEO<\/a>, sitenin arama motorlar\u0131nda \u00fcst s\u0131ralarda yer alarak organik trafik \u00e7ekmesine odaklan\u0131r. CRO ise siteye gelen ziyaret\u00e7ilerin istenen aksiyonu (sat\u0131n alma, form doldurma) ger\u00e7ekle\u015ftirme oran\u0131n\u0131 art\u0131rmaya y\u00f6neliktir. K\u0131sacas\u0131 SEO daha \u00e7ok ziyaret\u00e7i getirir, CRO mevcut ziyaret\u00e7iyi m\u00fc\u015fteriye \u00e7evirir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ortalama_bir_e-ticaret_donusum_orani_kac_olmali\"><\/span><strong>Ortalama bir e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ka\u00e7 olmal\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sekt\u00f6re g\u00f6re de\u011fi\u015fmekle birlikte genel ortalama %1\u2013%3 aral\u0131\u011f\u0131ndad\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Site_hizi_donusumu_gercekten_etkiler_mi\"><\/span><strong>Site h\u0131z\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekten etkiler mi?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Evet. Yava\u015f a\u00e7\u0131lan sayfalar sepet terk oran\u0131n\u0131 art\u0131r\u0131r; h\u0131zl\u0131 hosting altyap\u0131s\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc do\u011frudan y\u00fckseltir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir, nas\u0131l hesaplan\u0131r ve nas\u0131l art\u0131r\u0131l\u0131r? Ortalama oranlar, GA4 ile \u00f6l\u00e7\u00fcm, site h\u0131z\u0131 ve CRO taktikleri.<\/p>\n","protected":false},"author":1,"featured_media":1386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/posts\/1387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=1387"}],"version-history":[{"count":2,"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/posts\/1387\/revisions"}],"predecessor-version":[{"id":1389,"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/posts\/1387\/revisions\/1389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/media\/1386"}],"wp:attachment":[{"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=1387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=1387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=1387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}