{"id":1387,"date":"2026-06-26T18:22:29","date_gmt":"2026-06-26T15:22:29","guid":{"rendered":"https:\/\/verimin.com.tr\/blog\/?p=1387"},"modified":"2026-06-26T18:23:11","modified_gmt":"2026-06-26T15:23:11","slug":"e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme","status":"publish","type":"post","link":"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/","title":{"rendered":"E-Ticaret D\u00f6n\u00fc\u015f\u00fcm Oran\u0131: Nas\u0131l Hesaplan\u0131r ve Nas\u0131l Art\u0131r\u0131l\u0131r?"},"content":{"rendered":"<p><a href=\"https:\/\/verimin.com.tr\/eticaret-hosting\" data-internallinksmanager029f6b8e52c=\"5\" title=\"e-ticaret hosting\">E-ticaret<\/a> sitenize binlerce ziyaret\u00e7i gelebilir; ama as\u0131l \u00f6nemli olan ka\u00e7\u0131n\u0131n sat\u0131n ald\u0131\u011f\u0131d\u0131r. \u0130\u015fte bu noktada <strong>e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/strong> devreye girer. Bu yaz\u0131da d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n ne oldu\u011funu, nas\u0131l hesapland\u0131\u011f\u0131n\u0131, ortalama de\u011ferlerin ne olmas\u0131 gerekti\u011fini ve oran\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in uygulayabilece\u011finiz somut taktikleri ele al\u0131yoruz.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Ba\u015fl\u0131klar\u0131:<\/div>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/#E-ticaret_donusum_orani_nedir\" title=\"E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir?\">E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/#E-ticaret_donusum_orani_nasil_hesaplanir\" title=\"E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l hesaplan\u0131r?\">E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l hesaplan\u0131r?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/#Ortalama_e-ticaret_donusum_orani_kac_olmali\" title=\"Ortalama e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ka\u00e7 olmal\u0131?\">Ortalama e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ka\u00e7 olmal\u0131?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/#Google_Analytics_ile_e-ticaret_donusum_orani_nasil_olculur\" title=\"Google Analytics ile e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?\">Google Analytics ile e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/#Site_hizi_ve_hosting_donusum_oranini_nasil_etkiler\" title=\"Site h\u0131z\u0131 ve hosting d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 nas\u0131l etkiler?\">Site h\u0131z\u0131 ve hosting d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 nas\u0131l etkiler?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/#Sayfa_yukleme_hizi_ve_sepet_terk_orani\" title=\"Sayfa y\u00fckleme h\u0131z\u0131 ve sepet terk oran\u0131\">Sayfa y\u00fckleme h\u0131z\u0131 ve sepet terk oran\u0131<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/#SSL_ve_guven_sinyallerinin_donusume_etkisi\" title=\"SSL ve g\u00fcven sinyallerinin d\u00f6n\u00fc\u015f\u00fcme etkisi\">SSL ve g\u00fcven sinyallerinin d\u00f6n\u00fc\u015f\u00fcme etkisi<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/#E-ticaret_donusum_orani_nasil_artirilir_CRO_taktikleri\" title=\"E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l art\u0131r\u0131l\u0131r? (CRO taktikleri)\">E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l art\u0131r\u0131l\u0131r? (CRO taktikleri)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/#Urun_sayfasi_optimizasyonu\" title=\"\u00dcr\u00fcn sayfas\u0131 optimizasyonu\">\u00dcr\u00fcn sayfas\u0131 optimizasyonu<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/#Sepet_ve_odeme_sureci\" title=\"Sepet ve \u00f6deme s\u00fcreci\">Sepet ve \u00f6deme s\u00fcreci<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/#AB_testleri_ve_kisisellestirme\" title=\"A\/B testleri ve ki\u015fiselle\u015ftirme\">A\/B testleri ve ki\u015fiselle\u015ftirme<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/#E-Ticaret_Sitelerinde_Donusum_Orani_Hakkinda_Sikca_Sorulan_Sorular\" title=\"E-Ticaret Sitelerinde D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular\">E-Ticaret Sitelerinde D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/#CRO_ile_SEO_arasindaki_fark_nedir\" title=\"CRO ile SEO aras\u0131ndaki fark nedir?\">CRO ile SEO aras\u0131ndaki fark nedir?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/#Ortalama_bir_e-ticaret_donusum_orani_kac_olmali\" title=\"Ortalama bir e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ka\u00e7 olmal\u0131?\">Ortalama bir e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ka\u00e7 olmal\u0131?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verimin.com.tr\/blog\/e-ticaret-donusum-orani-nasil-hesaplanir-ve-nasil-artirilir-taslak-cro-guncelleme\/#Site_hizi_donusumu_gercekten_etkiler_mi\" title=\"Site h\u0131z\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekten etkiler mi?\">Site h\u0131z\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekten etkiler mi?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"E-ticaret_donusum_orani_nedir\"><\/span><strong>E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 (conversion rate), sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n belirledi\u011finiz bir hedefi (\u00e7o\u011funlukla sat\u0131n alma) ger\u00e7ekle\u015ftirme y\u00fczdesidir. E-ticarette \u201cd\u00f6n\u00fc\u015f\u00fcm\u201d genellikle tamamlanm\u0131\u015f bir sipari\u015fi ifade eder; ancak sepete ekleme, \u00fcyelik veya b\u00fcltene kay\u0131t gibi mikro d\u00f6n\u00fc\u015f\u00fcmler de \u00f6l\u00e7\u00fclebilir. K\u0131sacas\u0131 d\u00f6n\u00fc\u015f\u00fcm oran\u0131, trafi\u011finizi gelire \u00e7evirme veriminizin en net g\u00f6stergesidir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-ticaret_donusum_orani_nasil_hesaplanir\"><\/span><strong>E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l hesaplan\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hesaplama basit bir form\u00fcle dayan\u0131r:<\/p>\n<p style=\"padding-left: 40px;\"><strong>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (%) = (D\u00f6n\u00fc\u015f\u00fcm Say\u0131s\u0131 \u00f7 Toplam Ziyaret\u00e7i Say\u0131s\u0131) \u00d7 100<\/strong><\/p>\n<p><strong>\u00d6rnek:<\/strong> Sitenizi bir ayda 20.000 ki\u015fi ziyaret etti ve 400 sipari\u015f tamamland\u0131. (400 \u00f7 20.000) \u00d7 100 = <strong>%2<\/strong>. Burada dikkat edilmesi gereken nokta, \u201cziyaret\u00e7i\u201d olarak oturum mu yoksa tekil kullan\u0131c\u0131 m\u0131 sayd\u0131\u011f\u0131n\u0131zd\u0131r; tutarl\u0131 \u00f6l\u00e7\u00fcm i\u00e7in her zaman ayn\u0131 metri\u011fi kullan\u0131n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ortalama_e-ticaret_donusum_orani_kac_olmali\"><\/span><strong>Ortalama e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ka\u00e7 olmal\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Genel kabul g\u00f6ren ortalama e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 <strong>%1 ile %3<\/strong> aras\u0131ndad\u0131r. Sekt\u00f6re g\u00f6re de\u011fi\u015fir:<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #ccc; padding: 8px; text-align: left;\">Sekt\u00f6r<\/th>\n<th style=\"border: 1px solid #ccc; padding: 8px; text-align: left;\">Ortalama D\u00f6n\u00fc\u015f\u00fcm Oran\u0131<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Moda &amp; giyim<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">%1,5 \u2013 %2,5<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Elektronik<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">%1 \u2013 %2<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Kozmetik &amp; ki\u015fisel bak\u0131m<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">%2,5 \u2013 %4<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">G\u0131da &amp; market<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">%2 \u2013 %3,5<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Genel e-ticaret<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">%1 \u2013 %3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Oran\u0131n\u0131z %1\u2019in alt\u0131ndaysa ciddi bir iyile\u015ftirme alan\u0131n\u0131z var demektir. Ancak d\u00f6n\u00fc\u015f\u00fcm\u00fc etkileyen ilk fakt\u00f6r \u00e7o\u011fu zaman teknik altyap\u0131d\u0131r: yava\u015f a\u00e7\u0131lan bir sitede en iyi kampanya bile sonu\u00e7 vermez. G\u00fc\u00e7l\u00fc bir <a href=\"https:\/\/verimin.com.tr\/eticaret-hosting\">e-ticaret hosting altyap\u0131s\u0131<\/a>, bu benchmark\u2019lara ula\u015fman\u0131n \u00f6n ko\u015fuludur.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Analytics_ile_e-ticaret_donusum_orani_nasil_olculur\"><\/span><strong>Google Analytics ile e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"margin: 0 0 1em;\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 100%; height: auto;\" src=\"https:\/\/verimin.com.tr\/blog\/wp-content\/uploads\/2026\/06\/ga4-donusum-olcumu.avif\" alt=\"Google Analytics ile e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 \u00f6l\u00e7\u00fcm\u00fc\" width=\"1000\" height=\"563\" \/><\/figure>\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 sa\u011fl\u0131kl\u0131 takip etmenin en yayg\u0131n yolu Google Analytics 4\u2019t\u00fcr (GA4). Ad\u0131mlar:<\/p>\n<ol>\n<li><strong>GA4 kurulumu:<\/strong> Sitenize GA4 \u00f6l\u00e7\u00fcm kodunu (gtag.js veya Google Tag Manager \u00fczerinden) ekleyin.<\/li>\n<li><strong>E-ticaret olaylar\u0131n\u0131 etkinle\u015ftirin:<\/strong> <em>purchase<\/em>, <em>add_to_cart<\/em>, <em>begin_checkout<\/em> gibi geli\u015fmi\u015f e-ticaret olaylar\u0131n\u0131 g\u00f6nderin.<\/li>\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm\u00fc i\u015faretleyin:<\/strong> <em>purchase<\/em> olay\u0131n\u0131 \u201canahtar etkinlik\u201d (conversion) olarak i\u015faretleyin.<\/li>\n<li><strong>Raporu okuyun:<\/strong> Hangi kanal\u0131n ger\u00e7ekten sat\u0131\u015f getirdi\u011fini d\u00f6n\u00fc\u015f\u00fcm raporlar\u0131ndan izleyin.<\/li>\n<\/ol>\n<p>Do\u011fru kurulmu\u015f bir d\u00f6n\u00fc\u015f\u00fcm kodu olmadan hangi kanal\u0131n sat\u0131\u015f getirdi\u011fini bilemezsiniz; \u00f6l\u00e7emedi\u011finiz \u015feyi optimize edemezsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Site_hizi_ve_hosting_donusum_oranini_nasil_etkiler\"><\/span><strong>Site h\u0131z\u0131 ve hosting d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 nas\u0131l etkiler?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D\u00f6n\u00fc\u015f\u00fcm optimizasyonu denince \u00e7o\u011fu ki\u015fi yaln\u0131zca tasar\u0131m ve metin de\u011fi\u015fikliklerini d\u00fc\u015f\u00fcn\u00fcr. Oysa altyap\u0131, d\u00f6n\u00fc\u015f\u00fcm\u00fcn g\u00f6r\u00fcnmeyen ama en belirleyici katman\u0131d\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sayfa_yukleme_hizi_ve_sepet_terk_orani\"><\/span><strong>Sayfa y\u00fckleme h\u0131z\u0131 ve sepet terk oran\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sayfa y\u00fckleme s\u00fcresindeki her ek saniye d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 g\u00f6zle g\u00f6r\u00fcl\u00fcr bi\u00e7imde d\u00fc\u015f\u00fcr\u00fcr. Mobil kullan\u0131c\u0131lar 3 saniyede a\u00e7\u0131lmayan sayfalar\u0131 terk etme e\u011filimindedir. NVMe SSD tabanl\u0131, optimize edilmi\u015f bir hosting, \u00f6deme ad\u0131mlar\u0131ndaki gecikmeyi ortadan kald\u0131rarak sepet terk oran\u0131n\u0131 do\u011frudan d\u00fc\u015f\u00fcr\u00fcr.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SSL_ve_guven_sinyallerinin_donusume_etkisi\"><\/span><strong>SSL ve g\u00fcven sinyallerinin d\u00f6n\u00fc\u015f\u00fcme etkisi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kullan\u0131c\u0131lar kart bilgisi girerken g\u00fcvende hissetmek ister. Taray\u0131c\u0131da \u201cg\u00fcvenli de\u011fil\u201d uyar\u0131s\u0131 g\u00f6ren bir ziyaret\u00e7i \u00f6deme ad\u0131m\u0131nda ka\u00e7ar. Ge\u00e7erli bir <a href=\"https:\/\/verimin.com.tr\/ssl-sertifikalari\" data-internallinksmanager029f6b8e52c=\"13\" title=\"ssl sertifikas\u0131\">SSL sertifikas\u0131<\/a>, %99,9 \u00e7al\u0131\u015fma s\u00fcresi (uptime) garantisi ve g\u00f6r\u00fcn\u00fcr g\u00fcven rozetleri, d\u00f6n\u00fc\u015f\u00fcm\u00fcn psikolojik bariyerlerini kald\u0131r\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-ticaret_donusum_orani_nasil_artirilir_CRO_taktikleri\"><\/span><strong>E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l art\u0131r\u0131l\u0131r? (CRO taktikleri)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Urun_sayfasi_optimizasyonu\"><\/span><strong>\u00dcr\u00fcn sayfas\u0131 optimizasyonu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc ve \u00e7oklu a\u00e7\u0131l\u0131 g\u00f6rseller (m\u00fcmk\u00fcnse video) kullan\u0131n; net fiyat, stok ve teslimat s\u00fcresini g\u00f6r\u00fcn\u00fcr yap\u0131n; m\u00fc\u015fteri yorumlar\u0131 ve puanlar\u0131yla sosyal kan\u0131t sa\u011flay\u0131n; \u201cSepete Ekle\u201d butonunu belirgin tutun.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sepet_ve_odeme_sureci\"><\/span><strong>Sepet ve \u00f6deme s\u00fcreci<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00dcyeliksiz (misafir) \u00f6deme se\u00e7ene\u011fi sunun; \u00f6deme ad\u0131mlar\u0131n\u0131 azalt\u0131n; kargo \u00fccretini ba\u015ftan g\u00f6sterin; birden fazla \u00f6deme y\u00f6ntemi ekleyin.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AB_testleri_ve_kisisellestirme\"><\/span><strong>A\/B testleri ve ki\u015fiselle\u015ftirme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Buton rengi, ba\u015fl\u0131k metni veya sayfa d\u00fczeni gibi \u00f6\u011feleri A\/B testiyle kar\u015f\u0131la\u015ft\u0131r\u0131n; kullan\u0131c\u0131 davran\u0131\u015f\u0131na g\u00f6re \u00fcr\u00fcn \u00f6nerileri sunun; terk edilen sepetler i\u00e7in otomatik hat\u0131rlatma e-postalar\u0131 kurgulay\u0131n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-Ticaret_Sitelerinde_Donusum_Orani_Hakkinda_Sikca_Sorulan_Sorular\"><\/span><strong>E-Ticaret Sitelerinde D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"CRO_ile_SEO_arasindaki_fark_nedir\"><\/span><strong>CRO ile SEO aras\u0131ndaki fark nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/verimin.com.tr\/seo-paketleri\">SEO<\/a>, sitenin arama motorlar\u0131nda \u00fcst s\u0131ralarda yer alarak organik trafik \u00e7ekmesine odaklan\u0131r. CRO ise siteye gelen ziyaret\u00e7ilerin istenen aksiyonu (sat\u0131n alma, form doldurma) ger\u00e7ekle\u015ftirme oran\u0131n\u0131 art\u0131rmaya y\u00f6neliktir. K\u0131sacas\u0131 <a href=\"https:\/\/verimin.com.tr\/seo-paketleri\" data-internallinksmanager029f6b8e52c=\"10\" title=\"seo paketleri\">SEO<\/a> daha \u00e7ok ziyaret\u00e7i getirir, CRO mevcut ziyaret\u00e7iyi m\u00fc\u015fteriye \u00e7evirir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ortalama_bir_e-ticaret_donusum_orani_kac_olmali\"><\/span><strong>Ortalama bir e-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ka\u00e7 olmal\u0131?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sekt\u00f6re g\u00f6re de\u011fi\u015fmekle birlikte genel ortalama %1\u2013%3 aral\u0131\u011f\u0131ndad\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Site_hizi_donusumu_gercekten_etkiler_mi\"><\/span><strong>Site h\u0131z\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekten etkiler mi?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Evet. Yava\u015f a\u00e7\u0131lan sayfalar sepet terk oran\u0131n\u0131 art\u0131r\u0131r; h\u0131zl\u0131 hosting altyap\u0131s\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc do\u011frudan y\u00fckseltir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir, nas\u0131l hesaplan\u0131r ve nas\u0131l art\u0131r\u0131l\u0131r? Ortalama oranlar, GA4 ile \u00f6l\u00e7\u00fcm, site h\u0131z\u0131 ve CRO taktikleri.<\/p>\n","protected":false},"author":1,"featured_media":1386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/posts\/1387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=1387"}],"version-history":[{"count":2,"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/posts\/1387\/revisions"}],"predecessor-version":[{"id":1389,"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/posts\/1387\/revisions\/1389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/media\/1386"}],"wp:attachment":[{"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=1387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=1387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verimin.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=1387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}